AGENTIC
WEBSITE
BUILDERS
Three AI-native builders. Three different customer audiences. One team shipping all of them. The AI had to behave differently depending on who was using it while staying consistent enough to hold quality across all three.
Designers pushed PRs alongside engineering and PM from concept through release. Review cycles gave way to embedded guardrails and MCP-driven standards.
That operating model spread to other product teams across GoDaddy because the work got better, not because the process was mandated.
This site is a working example. Built entirely in code, directed by a single human in the loop. See how it was made.
- Took three builders from concept to release in two months, three separate customer audiences, one "agentic" design team
- Designers work directly in Cursor and Claude Code, push PRs, and ship in production. I require the same of myself because experiencing the team's friction keeps me calibrated.
- We saw every builder interpreting the same customer input differently, resulting in drift across products. I discovered language models did not know our customers' vocabulary, so I built a shared language system that taught the AI how our customers describe what they want when building a website.
- $705K annual incremental GCR from a UX-led Domains initiative, moving UX from advisory to accountable revenue partner
- Cannes B2B Grand Prix 2025: led strategy and design of the Airo campaign site, changed the build approach to prove what the product could do with zero custom engineering
- Two generational shifts in one year with zero attrition: first agentic design then vibe designing; piloted with my leads, then moved to the rest of my team, before finally becoming adopted by other product teams across GoDaddy.
- Led UX direction for Agent Name Service (ANS) in partnership with OpenAI, Claude, and other AI leaders. ANS gives AI agents a verified identity on the internet. Working on it changed how I think about trust: verification establishes identity, but trust has to be earned through every interaction after that.
- Created Ways of Working guidance to normalize performance across a global UX org spanning North America and India. Elevated an India role to Director to help build a Center of Excellence in the region.
- Mentored 10+ designers, contributing to 4 hires and 3 promotions. Chair of Mentorship, AIGA Arizona
He expanded his scope meaningfully by shifting from execution-heavy ownership into experience strategy across agentic builder products, enabling his team to operate more autonomously while he focused on higher-leverage, cross-product problems. This included establishing new connections between UX, Research, and AI through initiatives like Common Language, and embedding UX more deeply into teams that had historically resisted design partnership.